Method

How the check works

The check simulates what a customer does who does not know you yet: they ask an AI assistant for a provider and read which names come up. Four steps, traceable from the first question to the score.

The four steps

Step 01

Read the website

The check opens your home page and reads industry, services and region from it. Only publicly reachable addresses are fetched, internal networks are refused.

Step 02

Generate questions

From that profile it builds ten purchase-intent questions across five categories: recommendation, comparison, price, problem solving, regional. Your company name does not appear in them. Questions that do contain it are discarded and regenerated.

Step 03

Query AI systems

Every question goes to several systems. At least one of them searches the web while answering and reports the addresses it opened. Answers and sources are stored verbatim.

Step 04

Evaluate

The answers turn into four scores, the list of named competitors and the question-by-question evidence table. Every mention traces back to its original sentence.

What the four scores measure

Each score runs from 0 to 100 and answers exactly one question.

Score What it answers
Visibility
Do you get named at all?
Share of answers your company appears in. The most important value, because whoever is not named is not compared either.
Accuracy
Is what the AI says about you correct?
Share of mentions where the same sentence states something accurate about you. A wrong mention costs more than it earns.
Structure
Can the AI read your website at all?
Rates title, description, headings and structured data. Without those basics even good work stays invisible.
Authority
Do you sound like a first choice in the answers?
Checks whether mentions come with trust signals such as experience, references or awards.

Honest limits

What the check cannot do

A measuring tool that hides its limits is advertising. Here they are.

Not a snapshot for all time

AI answers fluctuate. The same question can return different names tomorrow. The check measures a point in time, not a law of nature. Repetition shows the trend.

Not every system, not every language

We query the systems we have access to. Google AI Overviews and closed assistants cannot be queried through an interface and are therefore missing.

Ten questions are a sample

The free check asks ten questions. That shows the direction reliably, but it does not replace a broad survey across dozens of topics and regions.

No guaranteed placement

Nobody can promise a mention in AI answers. Anyone who does is selling chance as a service.

Questions about the method?

Dennis Hüttner answers them personally, even before you start the check.

Start the check